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Circulation

More than 6,000,000 opportunities to connect with customers in 2023

Each month, bake delivers an average of nearly 500,000 opportunities to put your message in front of an engaged group of baking industry decision makers. Our omnichannel approach delivers news and information that drives the industry and provides the context and insights our readers need.

In response to the coronavirus pandemic
  • 57% of bakeries report they have identifi ed new supply chain partners
  • 30% of bakeries have entered new wholesale channels
  • 26% have developed new e-commerce platforms

  • General 2023 outlook
  • 42% of bakeries a very positive and 41% of bakeries are somewhat positive about their business for the coming year
  • 49% of bakeries expect production levels to be up in 2023
  • 45% of bakeries expect to increase capital spending in 2023

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    Source: 1. Sosland Publishing Circulation 2. Sosland Publishing Circulation. Average digital circulation = Total Qualified Circulation + Non-qualified Circulation. 3. Google Data Studio, January 2022 - June 2022 4. Publisher’s own data - may include duplication of viewers across / within channels. Figure includes pass-along readership for print circulation. 5. Sosland Publishing® Circulation

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