Digital Marketing
Deliver your message directly to your best prospects. Targeted emails are a great way to introduce new products, announce special offers and drive qualified traffic and leads to your website.
For rates please contact your sales representative.
Once per quarter, bake’s editorial team will dig deeper into a trending product category.
Sponsorship: $4,200/Special Report
January: Accelerate online sales
May: Equip your bakery with the right ovens
July: Expand your business through wholesale channels
November: Build an eco-friendly bakery
Each special report is provided in digital edition format and distributed to bake’s audience with a dedicated email. Articles from the digital edition along with two slideshows focused on the topic are promoted to the bake audience by way of bakenews daily throughout the special report month. Each special report digital edition, articles and slideshows will be archived on an exclusive landing page on bakemag.com focused on the topic.
SPONSORSHIP INCLUDES:
- Full page ad and editorial contribution in Special Report digital edition
- Leaderboard ad (728x90 pixels—desktop, 320x50—mobile) and medium rectangle ad (300x250 pixels) on slideshow landing pages and topic landing pages on bakemag.com
Help bakery decision-makers plan ahead and capitalize on sales opportunities. Each week a different slideshow spotlights innovative products, creative merchandising ideas and marketing opportunities.
Exclusive Sponsorship - $1,850/slideshow sponsorship
Sponsorship Includes:
- Exclusive sponsorship of one slideshow
- Exclusive leaderboard ad (728x90 pixels) and one medium rectangle ad (300x250 pixels) on the slideshow landing page
- Contribution of content
- Topics are archived for 12 months with your advertising
- Slideshow recognition on the bakemag.com homepage
- Slideshow will be featured in the bakenews newsletter
Tell your unique story and promote your special capabilities with advertorials. Advertisers have the option of providing their own content or having our editors and designers write and produce the piece. As an added bonus, your advertorial in bake’s digital edition links directly to your website, driving engaged readers to your doorstep.
A New Way to Engage
Reach Sosland Publishing website visitors as they visit social media sites, navigate the web or use mobile apps.
Enhance Your Reach
Audience Extension amplifies your message to our qualified readers resulting in higher conversion and engagement rates. Place your message in the right place at the right time to the right people.
Pricing:
- $5,500 for Facebook* or Google**
- $6,500 for both Facebook and Google
- $1,000 to expand audience reach
*Facebook includes Instagram, Facebook Messenger and the Facebook Audience Network.
**Google includes the Google Search and Display Networks.
Our Automated Marketing Campaigns (AMCs) empower brands to amplify their marketing efforts across various channels. With AMCs, emails are targeted to an audience defined by behavior, preferences or desirable characteristics. The engagement of this first message triggers a more personalized follow-up email. With this approach, marketers can get a highly defined level of engagement with the audience they want to reach.
BRONZE VOYAGE: 2 Emails
- $6,300
- Email 2 sent to Opens
- OR $7,850
- Email 2 sent to Non-Opens
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Email 2.
- Sent to Non-Opens OR Opens (Clicked or Non-Clicked) of email 1
- Sent 4-6 days after initial send
SILVER VOYAGE: 2 emails and 1 Website Display Ad
- $8,200
- Email 2 sent to Opens
- OR $10,700
- Email 2 sent to Non-Opens
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Email 2
- Sent to Non-Opens OR Opens of email 1.
- email 2 can target the behavior independently of email 1 (Not Opened, Opened/Clicked, Opened/Not Clicked)
- Sent 4-6 days after initial send
- 1x ROS Ad
- Ad targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days)
GOLD VOYAGE: 3 emails
- $9,200
- Email 2 sent to Opened/Clicked OR Opened/Not-Clicked
- Email 3 sent to Opened/Non-Opened
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Emails 2 & 3
- Sent to Non-Opens and Opened of email 1
- Sent 4-6 days after initial send
PLATINUM VOYAGE: 3 emails and 2 Website Display Ads
- $11,900
- Email 2 sent to Opened/Clicked
- Email 3 sent to Opened/Non-Clicked
- OR $14,450
- Email 2 sent to Opened/Clicked
- Email 3 sent to Opened/Non-Clicked
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Emails 2 & 3
- Sent to Non-Opens OR Opens of email 1
- Each email can target the behavior of email 1 (Not Opened, Opened/Clicked, Opened/Not Clicked)
- Sent 4-6 days after initial send
- 2x ROS Ad
- Ads targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days)
Create your own interactive digital magazine. Spotlight your company’s
technology or service by showcasing how it addresses a current consumer
trend in the marketplace or how it delivers solutions to bakers’ challenges.
Your team or our editors share the details behind success stories from
your customers’ perspective, supplemented by input from your company’s
subject matter expert, creating a credible, multimedia platform for
informing your customers while enticing them with a call to action.
Schedule Your Message Today
bake’s webinars offer a powerful activation opportunity for brands looking to share their compelling content and expert insight with targeted audiences. Leveraging bake’s reach to its exclusive subscriber database drives significant viewership and ensures that your messaging is heard by difference makers across the baking industry.
