Rates & Specs

Print ad rates
Size	1-3x	4-6x
2 page spread	$12,625	$11,650
full page	$6,825	$6,325
1/2 page	$4,350	$3,950
1/3 page	$3,850	$3,475
1/4 page	$3,325	$3,050
product showcase	$750	$700

Size in inches
Size	Standard (Non Bleed)	Trim Size	With Bleed
Spread	16 x 9.25	17.5 x 10.75	17.75 x 11
Full Page	7.25 x 9.25	8.75 x 10.75	9 x 11
1/2 Page Horizontal	7.25 x 4.625	8.75 x 5.25	9 x 5.5
1/2 Page Vertical	3.5 x 9.25	4.25 x 10.75	4.5 x 11
1/2 Page Island	4.625 x 7.5	5.25 x 8	5.5 x 8.25
1/3 Page Horizontal	7.25 x 2.75	8.75 x 3.625	9 x 3.875
1/3 Page Vertical	2 x 9.25	2.75 x 10.75	3 x 11
1/4 Page Vertical	3.5 x 4.625	4.25 x 5.25	4.5 x 5.5
Product Showcase	3.5 x 2.75	—	—

*Live Area: Minimum .375” from trim on all sides.

Size in Millimeters
Size	Standard (Non Bleed)	Trim Size	With Bleed
Spread	406.4 x 234.95	444.5 x 273.05	450.85 x 279.4
Full Page	184.15 x 234.95	222.25 x 273.05	228.6 x 279.4
1/2 Page Horizontal	184.15 x 117.47	222.25 x 133.35	228.6 x 139.7
1/2 Page Vertical	88.9 x 234.95	107.95 x 273.05	114.3 x 279.4
1/2 Page Island	117.475 x 190.5	133.35 x 203.2	139.7 x 209.55
1/3 Page Horizontal	184.15 x 69.85	222.25 x 92.075	228.6 x 98.425
1/3 Page Vertical	50.8 x 234.95	69.85 x 273.05	76.2 x 279.4
1/4 Page Vertical	88.9 x 117.475	107.95 x 133.35	114.3 x 139.7
Product Showcase	88.9 x 69.85	—	—

*Live Area: Minimum 9.525 mm from trim on all sides

Printing: Offset
Binding: Saddle-stitched
Paper: Cover: 100 lb. coated; Body: 45 lb. coated

Material Required
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

Preferred Media
Email. PDF/X-1a files can be emailed to preflight@sosland.com. For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.

Calendar

Printing: Offset
Binding: Saddle-stitched
Paper: 100 lb. coated
Publication trim size: 8.75" x 10.75" (222.25mm x 273.05mm)
Bleed size: .125" on all sides (9" x 11" / 228.6 x 279.4)

Special Report Series

Sponsorship Rate: $4,200/Special Report

Standard size (no bleed): 7.25" x 9.25"
Trim size: 8.75" x 10.75"
Bleed size: 9" x 11"
Live area: Minimum .375" from trim on all sides

Materials Due

Full page ad
Leaderboard ad (728x90 pixels – desktop, 320x50 - mobile)
Medium Rectangle ad (300x250 pixels)
Supply a click-thru URL for leaderboard and medium rectangle

Landing Page Materials Required
File Size: 200k Maximum Format: JPG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes. Ads with white backgrounds must have a visible 1-pixel border.

Digital Issue Materials Required
PDF/X-1a files can be emailed to preflight@sosland.com. For additional information, contact the Preflight Department.

Colors Available
Publication is standard 4-color process. Metallic are not available digitally. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.

Send advertising materials to: preflight@sosland.com

REDBOOK^®

REDBOOK^® Print ad rates
Size	Rate
spread	$13,000
1/2 spread	$8,250
full page	$7,300
2/3 page	$6,075
1/2 page	$4,850
1/3 page	$3,900
1/4 page	$3,575

Ad Size in inches
Size	Standard (Non Bleed)	With Bleed	Trim Size
full page	7 x 10	8.25 x 11	8 x 10.75
1/2 horizontal	7 x 4.875	8.25 x 5.625	8 x 5.375
1/2 vertical	3.375 x 10	4.25 x 11	4 x 10.75
1/3 horizontal	7 x 3.25	8.25 x 4	8 x 3.75
1/3 vertical	2.125 x 10	3 x 11	2.75 x 10.75
Classifieds	2.25 x 1	—	—

Live area: Minimum .375" from trim on all sides

Printing: Offset
Binding: Perfect bound
Paper: Cover - 100-lb offset gloss; body - 40-lb offset gloss
Publication trim size: 8" x 10.75" (203mm x 273mm)
Inserts: Contact publisher for specifications

Material Required
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

Preferred Media
Email. PDF/X-1a files can be emailed to preflight@sosland.com. For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.

Send advertising materials to: preflight@sosland.com

Panadería

Panadería Print ad rates
Size	Rate
2-page spread	$5,245
full page	$3,575
1/2 page	$1,960
1/3 page	$1,400

Size in inches
Size	Standard (Non Bleed)	Trim Size	With Bleed
1/2 Page Horizontal	7.25 x 4.625	8.75 x 5.25	9 x 5.5
1/2 Page Vertical	3.5 x 9.25	4.25 x 10.75	4.5 x 11
1/2 Page Island	4.625 x 7.5	5.25 x 8	5.5 x 8.25
1/3 Page Horizontal	7.25 x 2.75	8.75 x 3.625	9 x 3.875
1/3 Square	4.625 x 4.875	5.25 x 5.375	5.5 x 5.625

*Live Area: Minimum .375” from trim on all sides.

Size in Millimeters
Size	Standard (Non Bleed)	Trim Size	With Bleed
1/2 Page Horizontal	184.15 x 117.47	222.25 x 133.35	228.6 x 139.7
1/2 Page Vertical	88.9 x 234.95	107.95 x 273.05	114.3 x 279.4
1/2 Page Island	117.475 x 190.5	133.35 x 203.2	139.7 x 209.55
1/3 Page Horizontal	184.15 x 69.85	222.25 x 92.075	228.6 x 98.425
1/3 Square	117 x 124	133.35 x 136.525	139.7 x 142.875

*Live Area: Minimum 9.525 mm from trim on all sides

Printing: Offset
Binding: Saddle-stitched
Paper: Cover: 100 lb. coated; Body: 45 lb. coated
Publication trim size: 8.75" x 10.75" (222.25mm x 273.05mm)
Bleed size: .125" on all sides (9" x 11" / 228.6 x 279.4)

bakemag.com

LEADERBOARD
$2,100
728x90 pixels - desktop
320x50 pixels - mobile

EXPANDABLE LEADERBOARD
$2,375
728x90 & 728x200 pixels - desktop
320x50 pixels - mobile

INLINE MEDIUM RECTANGLE
$2,525
300x250 pixels

MEDIUM RECTANGLE 1
$2,100
300x250 pixels

MEDIUM RECTANGLE 2
$1,475
300x250 pixels

ANCHOR
$2,300/week
(Displayed 2x per visitor per day)
970x90 pixels - desktop
320x50 pixels - mobile

SPECS

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

ONLINE AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
- For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *Not accepted for expandable leaderboards.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

VIDEO AD MATERIAL REQUIREMENTS

300x250 pixels
Max Initial Load File Size: 40 KB
Add'l File Weight (Polite Download): 1.2 MB
Format: Third Party Tags only
Format Category: In-banner Video tags (IBV) (can be converted from VAST to IBV by companies like Mixpo)
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
Maximum animation is 15 seconds. Any audio in the ad must be User Initiated (on click).
Controls: "Close X", Play, Pause, Rewind, Volume
Font: 16 pt

Newsletters

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

NEWSLETTER AD REQUIREMENTS
File Size: 50k maximum
Format: JPEG, GIF, animated GIF. Animated gifs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated gif, please be sure your logo and most pertinent content is on the first frame. 1x1 tracking pixels are not accepted for newsletter ads.
Resolution: 72 dpi
Color Depth: 8 bit (256 colors)
Supply a click-thru URL for each ad submitted.

BAKENEWS DAILY

bakenews daily is distributed Tuesday through Friday and offers valuable information including industry news, formulas, decorating ideas, videos and slideshows.

Blockbuster 1: $2,600/month
(550x150 pixels, File size: 50k max)
Blockbuster 2: $2,600/month
(550x150 pixels, File size: 50k max)
Medium Rectangle: $1,850/month
(300x250 pixels, File size: 50k max)
Sponsored Message: $2,750/month
Product image: 400x267 pixels
Logo: 250x50 pixels
Logo Format: Transparent PNG
Title: Up to 45 characters (including spaces).
Description: up to 170 characters (including spaces).
Supply a click-thru URL. The title and image will link to your URL. Do not include a call to action such as "click here" in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter and ad positions

BAKER'S WORKBENCH

Baker's Workbench catches up with bakery masters and supplier technicians for new production twists that bring added value and efficiencies to bakery production.

Sponsorship includes a blockbuster, product spotlight, video and leaderboard.

Exclusive Sponsorship: $2,100/month

Blockbuster in Baker's Workbench Newsletter:
(550x150 pixel, File size: 50k max)

Product Spotlight in Baker's Workbench Newsletter:
Title: Up to 45 characters (including spaces)
Description: up to 250 characters (including spaces)
Image: 175x150 pixels

Video on bakemag.com
Title: Up to 45 characters (including spaces)
Description: up to 250 characters (including spaces)
Image: 320x200 pixels
(Get the Video Specs)

Leaderboard on video landing page:
(728x90 pixels - desktop, 320x50 - mobile size, File size: 200k maximum)

Supply a click-thru URL for each ad submitted.

See an example of the newsletter and ad positions

BAKETRENDS

baketrends is a new product spotlight newsletter distributed to an e-database of retail, foodservice and instore decision-makers.

Featured Sponsorship: $2,525/month

Blockbuster
(550x150 pixels, File size: 50k max)
Exclusive product spotlight
- Up to 4 call-to-action buttons:
  - a) Video
  - b) Email
  - c) Website
  - d) More information
  - e) Product deals and/or
  - f) Slideshow

Title: Up to 30 characters (including spaces)
Description: up to 375 characters (including spaces)
Image: 330x200 pixels

Category 1 Sponsor: $1,250/month

Blockbuster 2
(550x150 pixels, File size: 50k max)
Product Spotlight within category section
- Title: Up to 30 characters
- Description: up to 175 characters
- Image: 330x200 pixels

Category 2 Sponsor: $1,250/month

Blockbuster 3
(550x150 pixels, File size: 50k max)
Product Spotlight within category section
- Title: Up to 30 characters
- Description: up to 175 characters
- Image: 330x200 pixels

Supply a click-thru URL for each ad submitted.

See an example of the newsletter and ad positions

RBA BAKERY INSIDER

RBA's Bakery Insider reaches retails foodservice bakers. Each Monday, Bakery Insider delivers industry news, tips and techniques related to bakery production and education.

Blockbuster 1: $1,400/month
(550x150 pixels, File size: 50k max)
Medium Rectangle 1: $1,400/month
(300x250 pixels, File size: 50k max)
Medium Rectangle 2: $975/month
(300x250 pixels, File size: 50k max)
Product Spotlight: $400/week
Title: 55 characters (including spaces)
Description: 150 characters (including spaces)
Image: 250x166 pixels

Supply a click-thru URL for each ad submitted.

See an example of the newsletter and ad positions

bake exclusively sponsored newsletters

CAKENOMICS

Cakenomics is an exclusively sponsored newsletter focused on cake decorating including new product trends and the latest tips and techniques from the nation’s leading decorators. Sponsorship includes a blockbuster & one product spotlight.

$2,500/month

Blockbuster:
(550x150 pixels, File size: 50k max)

+ Product Spotlight:
Title: Up to 30 characters (including spaces)
Description: up to 175 characters (including spaces)
Image: 250x166 pixels

Optional video: $500/month
Title: Up to 30 characters (including spaces)
Description: 125 characters (including spaces)
Image: 175x150 pixels
(Get the Video Specs)

Supply a click-thru URL for each ad submitted.

See an example of the newsletter and ad positions

EQUIPMENT & TECHNOLOGY

Equipment & Technology is an exclusively sponsored newsletter focused on the latest news and product innovations for the equipment and technology sector. Sponsorship includes a blockbuster & one product spotlight.

$2,375/month
Blockbuster:
(550x150 pixels, File size: 50k max)

+ Product Spotlight:
Title: Up to 30 characters (including spaces)
Description: up to 175 characters (including spaces)
Image: 250x166 pixels

Optional video: $500/month
Title: Up to 30 characters (including spaces)
Description: 125 characters (including spaces)
Image: 175x150 pixels
(Get the Video Specs)

Supply a click-thru URL for each ad submitted.

See an example of the newsletter and ad positions

BREADWINNERS

Breadwinners is an exclusively sponsored newsletter focused on the latest trends and troubleshooting solutions for bread and roll production. Sponsorship includes a blockbuster & one product spotlight.

$2,500/month
Blockbuster:
(550x150 pixels, File size: 50k max)

+ Product Spotlight:
Title: Up to 30 characters (including spaces)
Description: up to 175 characters (including spaces)
Image: 250x166 pixels

Optional video: $500/month
Title: Up to 30 characters (including spaces)
Description: 125 characters (including spaces)
Image: 175x150 pixels
(Get the Video Specs)

See an example of the newsletter and ad positions

Digital Edition

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

DIGITAL EDITION AD MATERIAL REQUIREMENTS

MONTHLY SPONSORSHIP

$1,575/month

WIDE SKYSCRAPER*

160x600 pixels – desktop
640x100 pixels – mobile
File Size: 200 KB maximum
File Format: JPG, PNG, GIF, Animated GIF
URL: Supply a click-thru URL. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

BLOCKBUSTER (In the digital edition email alert)

550x150 pixels
File Size: 50 KB maximum
File Format: JPG, GIF, Animated GIF
URL: Supply a click-thru URL for each ad submitted. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

DIGITAL EDITION SPONSORSHIP + VIDEO

$2,100/month

WIDE SKYSCRAPER* and BLOCKBUSTER

(See specs above)

60-SECOND VIDEO* (On the digital edition intro page**)

Title: Up to 55 characters
Description: Up to 150 characters
Get the Video Specs

*Lead reporting is not available for this position.
** Video/intro page do not appear on mobile/HTML5 versions of digital edition.

Slideshow

Exclusive Sponsorship: $1,850/slideshow sponsorship

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

SLIDESHOW MATERIAL REQUIREMENTS

Slideshow Title: 55 characters (including spaces)
Slideshow Description: 260 characters (including spaces)
Slide Images: 1200x800 pixels, under 1 Mb in size for each slide
Slide Titles: 60 characters (including spaces)
Slide Descriptions: 300 characters (including spaces)
Recommendation to submit 4-6 slides

ADVERTISING SIZES

LEADERBOARD
728x90 pixels - desktop
320x50 pixels - mobile

MEDIUM RECTANGLE 1
300x250 pixels

AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
- For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *Not accepted for expandable leaderboards.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

Sponsored Content

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

SPONSORED ARTICLE
$2,100/week

ARTICLE

Article headline: Up to 55 characters (including spaces)
1,000 words maximum
Main image: 1200x800 pixels
4 photos maximum within article (vertical or horizontal); 72 ppi, 635 pixels wide

PROMOTION IN BAKENEWS NEWSLETTER

Teaser text: Maximum 175 characters (including spaces)

Exclusive ads on bakemag.com article landing page

728x90 pixels Leaderboard, 320x50 pixels Mobile Leaderboard
(File size: 200k max)
300x250 pixels Medium Rectangle
(File size: 200k max)

SPONSORED VIDEO
$2,100/week

VIDEO

Video main image: 1200x800 pixels
Video Headline: Up to 55 characters (including spaces)
Video Teaser: 500 words maximum
Get the Video Specs

PROMOTION IN BAKENEWS NEWSLETTER

Teaser text: Maximum 175 characters (including spaces)

Exclusive ads on bakemag.com video landing page

728x90 pixels Leaderboard, 320x50 pixels Mobile Leaderboard
(File size: 200k max)
300x250 pixels Medium Rectangle
(File size: 200k max)

Discovering America's Bakeries

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

AD REQUIREMENTS
Format: JPG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

Exclusive Sponsorship: $1,950/slideshow sponsorship (per month)

Discovering America's Bakeries Monthly Sponsorship Includes:

Leaderboard and Medium Rectangle on slideshow landing pages
Logo in bakenews newsletter

LEADERBOARD
728x90 pixels - desktop
320x50 pixels – mobile
(File size: 200k max)

MEDIUM RECTANGLE 1
300x250 pixels
(File size: 200k max)

Supply a click-thru URL for each ad submitted. Include https:// in the URL. Tracking URLs are accepted.

LOGO
150x100 pixels
(File size: 50k max)
Format: JPG, GIF

See an example of the slideshow page ad positions

See an example of the bakenews newsletter logo position

Webinars

Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

MATERIALS REQUIRED FROM SPONSORING COMPANY

PowerPoint file
Webinar title
Webinar description, 50-100 words
Date and time of webinar
Speaker’s names, titles, photos and short bios
Company logo
Photos or imagery relating to topic

Sosland Publishing helps you market and present your event to our unique database. Webinars typically run 30 minutes to 1 hour.

WEBINAR PROMOTION
Your webinar will be promoted in the following ways:

A dedicated registration page
Full-page advertisement in bake magazine
2 special email blasts to our qualified email lists
1 month promotion on our online webinar listing page
1 month of advertising on bakemag.com
1 month of promotion in our daily and weekly newsletters
2 weeks of promotion in our social media
2 special event email reminders sent to registrants

REPORTING AND HOSTING

A complete list of all registrants and attendees to contact directly
A report of the questions submitted during the Q&A session
Your webinar will be archived online for one year.

AVAILABLE FEATURES

Private chatting window for speakers
Option to provide downloadable resources to the audience
Poll Questions
Surveys
Videos

POWERPOINT BEST PRACTICES

SLIDE DESIGN BASICS

File format must be PPT or PPTX
Only one master slide is permitted
Slide deck should be no more than 50 MB in size
The first slide animation must be set to start on click
Slide transitions are not supported.
Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

AVOID USING

Type size smaller than 17 point type
Embellished type (type with shadows, bevels, or special effects)
Textured or gradient backgrounds
Slide numbering on the slide Header, Footer, or Master slide

TIPS TO MAXIMIZE LEGIBILITY

Your presentation should have a 4:3 or 16:9 aspect ratio
Use larger font sizes than you would normally
Use simple design elements and solid color blocks
If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 pixels or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16-bit)".

Targeted Email Marketing

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

TARGETED EMAIL MARKETING MATERIAL REQUIREMENTS

File Format: HTML only (to be provided by advertiser).
- JPG, GIF and PDF are NOT acceptable file formats.
  (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
We recommend a maximum of 600 pixels width. Length can vary.
All links must be coded into the HTML file.
Text should be coded as HTML text rather than embedded in images.
Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
Do not use Rich Media, Javascript or Image Maps. The use of Image Maps does not allow our system to track clicks.
Specify the subject line.
Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
See additional email design tips.

White Papers

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

WHITE PAPER MATERIAL REQUIREMENTS

File Format: PDF only
Title: Up to 55 characters (including spaces)
Short Description: up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)
Cover Image: 195x252 pixels; JPG, PNG or GIF
The sales representative will review the white paper content to verify it is appropriate for the selected site.

Audience Extension

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

FACEBOOK
DESIGN SPECS

File Format: JPG or PNG
Image Ratio: 1.91:1 to 1:1
Amount of text allowed on image: no more than 20%
Recommended dimensions: 1080x1080 pixels

ADDITIONAL INFORMATION

Ad Headline: 25 characters (including spaces)
Description Text: 90 characters (including spaces)
Link Description: 30 characters (including spaces)
Final URL (Landing Page)
Facebook and/or Instagram page of your business. (Facebook requires publishers to tag a business partner's page when posting branded content. If a page does not exist for your business, we are unable to run a campaign on Facebook or Instagram.)

GOOGLE RESPONSIVE DISPLAY AD
DESIGN SPECS (REQUIRES 2 IMAGES)

File Format: JPG or PNG
1-Landscape (1.91:1) Ideal dimensions are 1200x628 pixels. Minimum dimensions are 600x314 pixels; Max file size is 5120 KB.
1-Square (1:1) Ideal dimensions are 1200x1200 pixels. Minimum dimensions are 300x300 pixels. Max file size is 5120 KB.
Amount of text allowed on image: no more than 20%

ADDITIONAL INFORMATION

Ad Headline: 25 characters (including spaces)
Long Headline: 90 characters (including spaces)
Description Text: 90 characters (including spaces)
Business Name: 25 characters (including spaces)
Final URL (Landing Page)

Automated Marketing Campaign

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all ad materials to Jon Hall (jhall@sosland.com)

AMC TARGETED EMAIL

AMC TARGETED EMAIL MATERIAL REQUIREMENTS

File Format: HTML only (to be provided by advertiser).
- JPG, GIF and PDF are NOT acceptable file formats.
  (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
We recommend a maximum of 600 pixels width. Length can vary.
All links must be coded into the HTML file.
Text should be coded as HTML text rather than embedded in images.
Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
Do not use Rich Media, Javsacript or Image Maps. The use of Image Maps does not allow our system to track clicks.
Specify the subject line.
Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
Get additional email design tips.

ROS ADS

LEADERBOARD
728x90 pixels - desktop
320x50 pixels - mobile

+ MEDIUM RECTANGLE
300x250 pixels

INTERSTITIAL
640x480 pixels

ROS AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *Not accepted for expandable leaderboards
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD MATERIAL REQUIREMENTS

640x480 pixels
File Size: 200 KB maximum
File Format: JPG and GIF.
- Third party tags and 1x1 tracking pixels are NOT accepted.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
The Interstitial will display to each site user no more than once per day for 15 seconds. Maximum animation is 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation longer than 15 seconds will be cut off. A close window function will be applied to the ad with a close-X graphic in the upper-right of the creative. Any audio in the ad must be User Initiated (on click).

CREATIVE SERVICES
At advertiser's request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed $150 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.

Video

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

VIDEO REQUIREMENTS

CODECS
bakemag.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264.
Video: H.264
Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
bakemag.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in full screen mode a minimum width of 1024 pixels is recommended.